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One year with Sony Alpha cameras and ZEISS E-mount lenses. Developing my own photographic eye in a in a scratch book manner. Hunting the stream of inspiration and sharing it through a popular blog platform.
This is what 'Days of Zeiss' is all about.




What matters in the end

Toni Ahvenainen

Sony A7 & ZEISS Batis 2/25 – f/11, 1/250sec, ISO400, raw Photograph by Toni Ahvenainen

Sony A7 & ZEISS Batis 2/25 – f/11, 1/250sec, ISO400, raw
Photograph by Toni Ahvenainen

I'm now at half way in my project the 'Days of Zeiss' which I started at 1st of January and which I will be ending at 31st of December. Because my project's runtime is limited to one year I also have in some ways limited amount of frames (blog posts) to fill up and beforehand you never know how they are going to build up. It gives me great pleasure just to watch how it's going to turn out picture by picture. This sort of 'filling the book frame by frame' is also a great way to spice up your photography with some inspiration. One could, for example, get a 52 page book and add one picture a week into it to get things started. If you haven't tried out something like this in your photography before, you will be surprised to see how much a simple arrangement like this will boost your inspiration and make you go out there to get the next picture. Seriously, try it and you'll see...

As you may have noticed, I haven't wrote much about gear related posts recently. And there's a reason for it: I feel that during the six months my relationship with my camera setup have changed and it's turning into to another phase. As awesome as my Sony & Zeiss setup is, it has also in some ways become something that I'm getting used to. I guess one could say that novelty of new things, even if it has a Zeiss's blue badge stamped on it, eventually wears off. But don't get me wrong, I do have to emphasize that the clarity of colors & great contrast still continue to impress me image after another, and this kind of long lasting satisfaction may be the greatest thing that comes with that blue badge. But to understand where I'm coming from you need to know that I yearned a long time for these kind of state of the art lenses, and they were always something which I might never have myself. Like any discerning photographer out there, I red my share of reviews and comparisons while dreaming about them. So when I eventually got this setup to my desk I was understandably very thrilled about it. 'That performance' and 'that rendering' in my pocket – for a year.

But now that I've shot with them for six months 'that performance' and 'that rendering' has now become something that I take for granted (pretty sure this would happen to anyone). I don't pixel peep corners so much anymore nor do I keep my eye on new products and how they would compete with what I have – definitely a healthy turn. Instead I feel I'm turning to real world again and that blue badge is coming something that supports my work from the background of things. While we love to collect the best gear, compare them and be delighted by the minor differences in their artistic performance, it's easy – at the same time – to forget the original reason for why we have a camera in the first place. What it is in this world that I want to capture? What I'm trying to communicate with my images? I don't what are your answers going to be, but I do know that everyone's life is unique in a way that deserves to be captured never mind the gear, skill level or other external factors. Relationships, people, experiences, places, identities, feelings, histories, etc. all build up in unique way and makes us what we are. Everyone has reasons for photography.

Today's picture is a reminder to myself (and potentially to some others as well) for what matters in the end. That's me and our younger daughter Meri (now 13 months old) sitting together at the beach. It's the little moments like these I want to remember and cherish for the rest of my life. And If I don't take pictures about these moments they will eventually disappear from my mind as time goes on. To take a picture is to seize the moment and it will later on remind me that all this once existed; we were there together.

PS. There's a short interview about my photography at The Phoblographer website. Take a look for some black frames.