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One year with Sony Alpha cameras and ZEISS E-mount lenses. Developing my own photographic eye in a in a scratch book manner. Hunting the stream of inspiration and sharing it through a popular blog platform.
This is what 'Days of Zeiss' is all about.




Finding inspiration

Toni Ahvenainen

Sony A7 & ZEISS Loxia 2/50 – f/2.0, 1/125sec, ISO640, raw Photograph by Toni Ahvenainen

Sony A7 & ZEISS Loxia 2/50 – f/2.0, 1/125sec, ISO640, raw
Photograph by Toni Ahvenainen

I've now been working with this project a bit over one month and I'm very content with a way it has boosted my personal photography. Like I have already mentioned before, in year 2015 I went through a phase where I found myself shooting less and didn't found photography as interesting as before. In some way I had lost my reference points and I didn't have any clear goals. And because of this my photography became more and more coincidental activity. I believe this kind of experience is very common within photographers, but it doesn't make it any easier.

What changed all this was this project, the 'Days of Zeiss'. Sure, in theory I could have taken all the same pictures without this project and with some different lenses – but in reality I would not have done it because the missing incentive. And even if I would have taken some pictures they would just lay around in my hard drive. I guess what I'm trying to say is that one needs projects, guidelines and reference points, otherwise there is no path, no direction and no goals. But what is also important is to share your work with others, discuss about it and find those people which are genuinely interested in your photography. It takes some mixing of ideas and other influences to be creative and go over those boundaries which we create for ourselves so easily. And once you get there you are back into that sweet spot where photography feels fresh again and breeds new ideas almost by itself. I feel that this 'being there in the flow' and be inspired is the second best thing in my photography. What's the best then, you might ask? It's the photographs you take while being there and having it all captured like a fragile ray of light which leaves its faint shadow on a light reactive material inside the camera when life hits it. That's the best experience one can get from photography and it's there for everyone.